Introducing
ctoqual®
Take charge of your qualitative research projects with our dedicated qual platform; All the visibility and control at your fingertips.
In short, the OctoQual process:
- Delivers recruitment in a fraction of traditional timing
- Often reduces traditional costs by factors
- Excels at larger scales
- Self-service available
Most importantly, the Personal Identifiable information (PII) never needs to be distributed!
And is all backed by the prestigious Octopus Group panel.
Reach
Octopus Group has a panel of 124,000 active members across Australia and 10,800 in New Zealand
Reported panel sizes can be misleading and often don't take into account active members and response rates however from all accounts and feedback Octopus Group has one of, if not THE largest single source proprietary online research-only panels in Australia and New Zealand
Profiling
The Octopus Group panel is deeply profiled on a wide range of characteristics and behaviours meaning we can often target niche audiences at a fraction of the cost and time
Speed
Being able to tap into such a large and well profiled database means we are quick
‘Qual Groupies’
Our panel is so large that the likelihood of seeing the same people across groups is slim unless it is a particularly niche audience and even then, it is still a low chance
Quality
Our online quant panel is renowned for its data quality with an average removal of 2% compared to the industry standard ranging 10-20% and occasionally higher. This has carried on to our qual participants as we hold them accountable for poor quality performances and no shows, and educate/stress the importance of good quality answers
No PII
At the crux of this solution is masking PII which has become increasingly important to our members and clients
Via Octo Qual, the client, our team or a 3rd party can schedule sessions, send invites, reminders, SMS, VOIP call and conduct the interview or focus group without ever having access to participants email, phone or full name
No human bias/ Leading recruitment
Qualitative recruitment suffers greatly from leading recruitment; screening that spells out the qualifying criteria in the invites and in leading screening surveys. OctoQual doesn’t mention the topic or audience in their invites and masks the qualifying criteria to ensure that only those who really qualify are getting screened in.
At no point do we interview the respondent beforehand - this removes any possibility for leading or coaching participants into qualifying for qual activities
Pre-screening/ Testimonials/ Ratings
Clients will often ask how they can rely on the quality of a respondent if they don't interview them beforehand. The reality is a carefully constructed screening survey and invite solves a lot of this, along with educating our members and holding them accountable for poor quality and no shows.
Participants record a one-off testimonial when they sign up to Octo Qual which the client can review prior to selecting them for a study. Here you can see how they present and articulate themselves.
We ask our clients to rate all of our participants (post completion), this lifetime rating can also be used at the initial selection stage too
In essence, OctoQual:
Is Fast
Is cost-effective
Taps into our very large and well profiled panel
Is private and secure
Has participants of high quality