Uncomplicated insights
Your research partner established in collaboration with Australasia's biggest & highest paying online research panel.
We work with you to tailor a research solution that fits your business needs.
End to end research: Expertise where you need it
Quick turnaround & highest quality data
300,000+ panel members and growing
Octopus members earn over $500,000 each month
Support you where you need it - no matter how big or small the task
Disseminate research findings across your business
Consolidate all processes to minimise liaison
Make insights simple & practical
Provide quality data you can truly rely on
Usage & Attitudes (U&A) incl Market size & structure
We tell you the size of your market & how people are interacting with your product or service, including the competitive landscape you are playing in
Longitudinal Research (Tracking & Tracking review)
We measure how your brand is tracking over time and how (even small) marketing and media activity is impacted over time. We are also experts at refining and optimizing existing tracking studies
Brand strategy & category drivers
We identify gaps in the market and understand what is driving behaviors
Customer satisfaction & Brand loyalty
What is your NPS and what is driving loyalty of your product? How can the offer be improved to optimize your offer?
Quick Insights/ Omnibus/Polls
Big questions, low budget? We offer quick and budget friendly poll solutions, our ‘Reel Solutions’
Campaign evaluation
Show us your campaign and we can tell you what worked, didn’t work, how it can be improved and what the impact will likely be on your brand. How can you spend your media best?
Innovation: New product Development (NPD)
Got a new product, SKU or service you’d like to launch? We can explore what your target market needs, what has the highest chance of succeeding and how can be optimized to meet market demands.
Segmentation
We segment your target market and help you form a successful targeting strategy. We have strong expertise, particularly in needs-based segmentations.
Secondary research
Do you think everything you need to know is already to be found on the internet or in existing data files? We are experts at distilling large volumes of information and forming actionable insights your company needs.
Survey respondents (Online panel)
Just need sample for your research study? Octopus Research have Australasia’s largest online research panel to reach your target audience
We believe in...
Transparency
You wont be left in the dark – Honest, responsive & highly forthcoming on all our processes
Simplicity
Clean outputs & actionable insights - We digest high volumes of information into a clear story
Customisation
We start from scratch every time so the research is fitted to your challenge
People First
We believe when research is conducted, people should come first - from start to finish
We've got you covered
on every step of the research process
Finding a solution
that fits
- Briefing and tailoring of a bespoke research plan
- Stakeholder engagement
- Survey development & design
Fieldwork &
Data Processing
- Managing fieldwork and connecting with your target audience
- Conducting fieldwork (qualitative and quantitative)
- Survey scripting
- Data processing & coding
Analysis &
Insights
- Easy digestible data outputs
- Clear, actionable recommendations
- Insightful reports & presentations
- Data Visualisation
- Workshopping
We have helped a large number of organisations get to know their audience
